Bulldog Licensing, one of the licensing industry’s leading agencies, has announced its appointment by brand owner Banijay Kids & Family, part of media and entertainment powerhouse Banijay, as licensing agent for the much-loved, classic crime-fighting franchise, Totally Spies!.
Produced by Banijay Kids & Family label Zodiak Kids & Family France, Totally Spies! originally ran from 2001 for six seasons, hooking a generation of fans with its iconic aesthetic and powerful female leads. A new series has been confirmed, introducing the brand to a whole new generation of fans. It will launch from next year around the world with co-producers Gulli (France), and Discovery Kids LatAm. It will also air across EMEA and the U.S. with Warner Bros. Discovery.
The initial focus for Bulldog will be on a strong adult nostalgia market keen to revisit an entertainment classic. Some of the early categories targeted will be apparel (daywear and nightwear), fashion accessories, tech products, health & beauty and stationery. Licensing industry interest is already strong with the brand receiving a very positive reaction at BLE from visitors to the Bulldog stand.
Rob Corney, MD of Bulldog Licensing, says: