Global Growth Continues for Mr Bean

Banijay Kids & Family signs new partners in key categories as iconic comedy brand continues its international expansion

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces an expanded slate of licensing partnerships for the globally loved Mr Bean brand.

Among the new agreements, Australian burger chain Royal Stacks has signed for a new promotional partnership, bringing Mr Bean to fans through themed burgers and exclusive merchandise. In apparel, The Souled Store will launch a range of branded apparel, accessories, footwear, and home furnishing across India and GCC, while Filippo Loreti will introduce a new collection of Mr Bean-inspired watches, available worldwide. In the UK, Harry Levy will introduce Mr Bean-themed arcade redemption games, and Boxer Gifts will expand the brand with novelties and gifting. Meanwhile, Heathside Trading has been appointed as a worldwide partner for a new range of toys.

Banijay Kids & Family has also renewed key brand partnerships in Asia, including Kin Hsing Toy in Taiwan for Mr Bean plush toys, and with Hong Kong-based manufacturer and distributor, Toyeast, for diecast vehicles, novelties and figurines across China, Hong Kong, Macau, Singapore, Malaysia, Thailand, Indonesia, Japan and Taiwan.

Mr Bean remains one of the world’s most recognisable comedy brands, entertaining audiences across generations in over 200 territories. Last month, Banijay Kids & Family announced a special Beano collaboration, with Mr Bean taking on the role of guest editor for an edition of the iconic children’s comic and featuring in a series of exclusive crossover stories across four issues.

The fourth season of Mr Bean: The Animated Series launched last year on ITVX and Boomerang in the UK, as well as on Warner Bros. Discovery’s children’s channels and streaming platforms internationally through agreements brokered by Banijay Rights. Produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family), the series is executive produced by Tom Beattie and Rowan Atkinson, who also voices the character. Banijay Kids & Family represents the worldwide licensing and merchandising rights for the brand.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the world’s biggest kids’ brands. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment group, Banijay Entertainment.