Banijay Kids & Family Secures Distribution Rights to Preschool Series Husha Be

Posted: 2 Jul 2026

Early years offering strengthened with Cwmni Da’s mindfulness-led mood management series

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces it has acquired worldwide distribution rights to Husha Be. Produced by Cwmni Da, the animated series is designed to introduce young audiences to mindfulness.

The 52 x 7’ preschool series, commissioned by Welsh-language broadcaster S4C, blends calming storytelling with simple mindfulness techniques, helping children and their families find moments of stillness amid busy daily routines. Set in a distinctive textile-inspired world, Husha Be follows a trio of charming characters as they guide viewers through sensory experiences and gentle exercises designed to support emotional wellbeing, focus, and self-awareness.

“Husha Be is a truly special series that combines playful and creative storytelling with a meaningful purpose that encourages positive habits for children’s development and mental health. As demand grows for content that supports wellbeing, this beautifully executed show offers a unique and timely proposition for broadcasters and platforms worldwide.”
Julia Rowlands
SVP Co-Productions, Sales & Acquisitions, Banijay Kids & Family
“Husha Be is a production that is truly close to our hearts – a series that combines creativity, care, and real purpose. We are thrilled that Banijay Kids & Family has recognised what S4C saw in this series, and look forward to seeing Husha Be reach new audiences around the world."
Bethan Griffiths
Chief Executive, Cwmni Da

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids’ brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment.