Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
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Procidis Extends Handicap International Partnership

Posted: 8 May 2025

Iconic series, Once Upon a Time…Life, joins forces with Handicap International for book cover initiative

Banijay Kids & Family, a global leader in children’s entertainment, today announces Procidis, creator of the iconic edutaining saga Once Upon a Time…, is once again partnering with aid organisation, Handicap International, for its book protection kits.

In time for the start of the 2025 school year, the kits, with 10 ready-to-use book covers and illustrated self-adhesive labels, feature popular characters from the Once Upon a Time… Life series, including Maestro, Psi, Pierrot and Virus.

This marks the second year Procidis has worked with Handicap International on this initiative. Over the last 26 years, 10.5 million book cover kits have been sold, raising €10.5 million, with funds contributing to the association’s projects in the field, such as mine clearance operations, the implementation of inclusive education projects and the provision of equipment for people with disabilities. Created and managed by Handicap International, the book covers are assembled and packaged in an ESAT (Etablissement et Service d’Aide par le Travail), a work-based social enterprise that employs people with disabilities.

This is an incredibly poignant partnership for us, and Helene Barillé and I are pleased to once again be working with the Handicap International team to create the kits, which support hugely impactful projects in the field. Our shared values of solidarity and inclusion, have fostered a strong foundation for collaboration, enabling us to drive meaningful change together.
Benoît Di Sabatino
President of Procidis and CEO of Banijay Kids & Family

The series Once Upon a Time… Life takes viewers on a journey of discovery in the human body. A cult favourite for generations, it is a globally trusted brand*, which has been translated into 80 languages, and broadcast in more than 100 countries.

 

Product information:

  • The product will be on sale in France from June across supermarkets, bookshops, stationery shops and on the association’s online shop: https://boutique.handicap-international.fr/protege-livres-hi/
  • Retail price: €5.90, with €1 from each sale going directly to Handicap International’s humanitarian missions.
  • To reduce their environmental impact, the recyclable book covers this year are now also made from 50% recycled material.

 

Procidis is part of Banijay Kids & Family, whose collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

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