Banijay Kids & Family Accelerates Totally Spies! Consumer Products

Posted: 3 Jun 2026

Expanding licensing footprint with mobile accessories, jewellery, food and beverage

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a trio of licensing deals, further expanding its consumer offering through collaborations with tech accessories brand RHINOSHIELD, jewellery label Reorah Collection, and French boutique bakery Besties Bakery.

RHINOSHIELD will launch a vibrant range of mobile products, including bespoke phone cases, AirPods cases, and phone grips, available worldwide online. Reorah Collection will launch a jewellery line featuring a curated selection of pieces, translating the brand into wearable, contemporary accessories, also available worldwide online. And in France, the company has teamed up with Besties Bakery for an immersive activation across three locations, running through to the end of August, with a fully branded menu of birthday cakes, matcha drinks, layered cakes, bento cakes, and cupcakes.

“Totally Spies! continues to prove itself as a highly versatile and enduring property, which connects with a broad fanbase across multiple categories. Our ambition is to keep evolving the brand in ways that feel contemporary and culturally relevant, creating new opportunities for fans to engage with it beyond the screen.”
Emma Brancourt
Licensing Executive, Banijay Kids & Family

2026 marks Totally Spies!’ 25th anniversary. First launching in 2001, the franchise hooked a generation of fans with its iconic aesthetic and powerful female leads. Produced by Zodiak Kids & Family France (part of Banijay Kids & Family), it returned in 2024 with its seventh season, following an 11-year hiatus. An upcoming eighth season has been confirmed.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment.