Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Banijay Kids & FamilyProcidis

Once Upon a Time…The Show Launching in Paris

Posted: 4 Jun 2025

Live theatre spectacular opens later this year at Théâtre de la Renaissance

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the iconic edutaining saga Once Upon a Time… has been reimagined as a live show. Opening 4 October 2025 at Théâtre de la Renaissance, Paris, Once Upon a Time…The Show was created by Hélène Barillé and Arthur Jugnot.

For the first time on stage, meet Maestro and all the beloved characters from the legendary Once Upon a Time… series. Pierre, now an astronaut, is stranded in space. Will Maestro and his friends be able to rescue our hero? Based on the iconic animated series, this family-friendly production, blending humour and adventure, is filled with surprises and stunning visuals.

It has long been a dream of mine to bring Once Upon a Time... to life on stage. Together with Arthur, we have crafted a one-of-a-kind theatrical experience that captures the heart of the series, for a fun and immersive experience to entertain all ages.
Hélène Barillé
Managing Director of Procidis
As a global leader in children’s entertainment, our ambition is to extend our beloved brands beyond the screen through exciting new formats for audiences to enjoy. For decades, Once Upon a Time… has inspired generations of children and parents around the world, blending entertainment with education in a way few brands have achieved. With Once Upon a Time…The Show, we’re opening a bold new chapter — reimagining this iconic universe as a live, immersive experience that speaks to today’s audiences while reigniting fond memories for those who grew up with Maestro. This is the first step in a global rollout that will bring the timeless magic of Once Upon a Time… to families everywhere, like never before.
Benoît Di Sabatino
President of Procidis and CEO of Banijay Kids & Family

Produced by Procidis, the Once Upon a Time… saga was originally created by Albert Barillé in 1978 and has broadcast continuously in France for nearly 50 years. Seven seasons, totalling 182 episodes have aired in over 100 countries.

Procidis is part of Banijay Kids & Family, whose collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

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