Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Banijay Kids & FamilyProcidis

Once Upon a Time... Journeys with TotalEnergies France

Posted: 1 Jul 2025

French energy company enriching travellers’ adventures though bespoke edutainment podcast

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a partnership with TotalEnergies France for a podcast series and in-store activations across mainland France, inspired by the Once Upon a Time… saga.

The En route Maestro! podcast, produced by Kidsono, explores the regions of France, through the familiar voices of the iconic characters from Once Upon a Time…. Listeners of all ages can embark on an immersive audio journey through the landscapes, history, heritage, and hidden gems of France’s regions across 13 episodes. The podcast series will be accompanied by activations in more than 2,000 TotalEnergies service stations, including a custom web app, developed by Furet Company, and a prize competition.

The campaign, launching July 1, 2025, runs for 12 months, and will be supported with in-station POS materials, physical branding, digital communications, a radio campaign, influencer partnerships, and podcast distribution across all major audio streaming platforms.

Once Upon a Time... Procidis has as strong reputation for producing engaging entertainment for families, and as a trusted source of information. With an increasing number of partners turning to us for 360° campaigns built around our IPs, including the production of dedicated content, the idea of discovering the regions of France naturally emerged as a great way to entertain families on their travels.
Julien Vaillant Ciaparra
New Business Development & Partnerships Manager, Banijay Kids & Family

Produced by Procidis, the Once Upon a Time… saga was originally created by Albert Barillé in 1978 and has broadcast continuously in France for nearly 50 years. Seven seasons, totalling 182 episodes have aired in over 100 countries.

Procidis is part of Banijay Kids & Family, whose collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

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