Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Banijay Kids & Family

Bean Goes Global

Posted: 9 Jun 2025

Banijay Kids & Family confirms multiple apparel deals for Mr Bean in Japan & appoints agent in China

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!, today announces multiple apparel deals for the iconic Mr Bean brand, secured through agent IMG Licensing. In addition, Banijay Kids & Family extends its partnership with IMG Licensing, confirming the agent will also represent the Mr Bean brand in China, Hong Kong, Taiwan and Macau.

Apparel deals in Japan include a collaboration with licensed apparel specialists Good Speed; a T-shirt range with online platform Hardcore Chocolate; and a Mr Bean range with Jetlink, renowned for its nostalgia-inspired products.

2025 marks 35 years since Mr Bean first hit screens. It has been broadcast in 200+ territories, with the series in continual distribution for 35 years. Co-created by Rowan Atkinson and Richard Curtis, the eponymous hero was played by Rowan Atkinson, who now voices the globally successful animated series. Mr Bean: The Animated Series launched in 2002 and returned for a new, fourth season this year. Banijay Kids & Family represents the worldwide licensing and merchandising rights for the Mr Bean brand.

2025 is a momentous year for Mr Bean, as it marks 35 years since the character first landed on our screens. As its global popularity continues to soar, we are proud to offer uniquely designed products for fans in Japan. Also extending our successful partnership with IMG Licensing, expanding the brand’s presence in China, we illustrate the continued recognition and reach for this character around the world.
Roubina Tchoboian
Head of Global Licensing, Banijay Kids & Family

Produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family), season 4 of Mr Bean: The Animated Series (52×11) launched in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced by Tom Beattie and Rowan Atkinson, who also provides the voice, it airs on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands, which includes animated spy-fi franchise Totally Spies! and comedy classic Mr Bean.

Related