Banijay Kids & Family and Mister Maker Partner with NSPCC

Programme of content to support the UK's leading children's charity

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a partnership with the NSPCC, through a series of special content and awareness initiatives featuring Phil Gallagher, best known to audiences as Mister Maker.

The initiative begins with a special visit to the NSPCC’s headquarters, with Gallagher meeting with members of the Childline team to learn more about the vital services they provide to children and young people across the UK. This year Childline is celebrating its 40^th anniversary. Since first launching in 1986, the service has delivered more than 6 million counselling sessions to children and young people. The service was launched on 30th October 1986 by the late Dame Esther Rantzen. Filmed content from the visit will be shared across the official Mister Maker and Banijay Kids & Family’s social channels, helping shine a spotlight on Childline’s work and the people behind the service.

“At Banijay Kids & Family, we believe in the power of our brands and talent to make a positive impact beyond the screen. The NSPCC provides life-changing support to children and we're super proud to be working alongside them and Phil to help raise awareness of its incredible work.”

Dan Lewsey
SVP Digital & Social Media, Banijay Kids & Family

"For 20 years, I've had the privilege of connecting with children and families through Mister Maker. Visiting the NSPCC and learning more about the extraordinary work they do has been both eye-opening and inspiring. I'm passionate about supporting the charity and helping encourage as many people as possible to get involved."

Phil Gallagher
Mister Maker

Banijay Kids & Family’s SVP of Digital & Social Media, Dan Lewsey, will also be extending the partnership by running the 2027 TCS London Marathon, as part of #TeamNSPCC. You can follow Dan’s marathon journey and find out more here.

The NSPCC fights to end child abuse and neglect through direct support, recovery services, and national operations like Childline and the NSPCC Helpline. Discover more here.

Mister Maker is one of the world’s most successful and enduring preschool arts and crafts brands. The acclaimed series combines live action, animation and imaginative make-and-do activities to inspire creativity and learning through play. Since its launch in 2007, nearly 200 episodes have been produced, reaching generations of young viewers around the world. Mister Maker is also now one of the biggest arts & crafts creators on TikTok (1.4M followers). Banijay Kids & Family continues to grow the franchise through new digital content, audience engagement and live activations, supporting its ongoing mission to encourage creativity in children everywhere.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment group, Banijay Entertainment.