Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a wave of new licensing partnerships for the iconic Mr Bean brand, alongside the appointment of a new licensing agent for Germany, Austria, and Switzerland.
In the UK, Blues Group has signed to produce a new line of dress-up apparel inspired by the beloved character. Additional new partners in the UK include Intelex with a range of heatable plush‑based products; Teddy Mountain UK, which will further strengthen the plush category with a dedicated line of Mr Bean make your own plush; and Droyz, which specialises in customisable collectible figures. In Malaysia, Banijay Kids & Family has secured a deal with JomRun, which will launch Mr Bean‑branded marathons across Malaysia, Singapore, Indonesia and Australia. Alongside these new signings, Banijay Kids & Family confirms the renewal of two long-standing apparel partners: Spike Leisurewear and Aykroyds TDP.
To strengthen the brand’s strategic growth across central Europe, Banijay Kids & Family has appointed leading agency V.I.P. Entertainment & Merchandising GmbH as the licensing agent for Germany, Austria, and Switzerland, to spearhead Mr Bean’s expansion within these markets.