Banijay Kids & Family to Manage Care Bears™ YouTube Channels

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, announces a new agreement with Cloudco Entertainment to manage the Care Bears™ YouTube channels globally.

Under the deal, Banijay Kids & Family will assume stewardship of the official Care Bears™ YouTube channels in English, Brazilian Portuguese, Spanish, and French. A rich catalogue spanning multiple generations of Care Bears™ IP, including series, specials, movies, and shorts, Banijay Kids & Family will oversee content programming, optimisation, audience development, content protection and brand growth. In addition, the Care Bears™ content catalogue will be integrated into Banijay Kids & Family’s ZeeKay network of YouTube channels, further enhancing the brand’s reach with global audiences.

“With hundreds of hours of content the Care Bears library offers substantial opportunity for deep audience engagement on YouTube. Applying our expertise through targeted optimisation and data‑driven channel management, we aim to strengthen the brand’s performance and ensure the catalogue is fully optimised for sustained global growth and long‑term results.”

Dan Lewsey
SVP Digital & Social Media, Banijay Kids & Family

“YouTube represents an incredible opportunity to deepen the connection between Care Bears’ iconic catalogue with both lifelong fans and a whole new generation experiencing the magic for the first time. Together with Banijay Kids & Family, we’re focused on expanding global reach and viewership by creating new content and revitalizing existing stories, ensuring they’re discoverable by audiences around the world. This platform represents the next chapter of that growth.”

Myles Hobbs
VP, Global Distribution & Digital, Cloudco Entertainment

Banijay Kids & Family continues to cement its position as a go‑to digital partner for premium IP owners worldwide. Leveraging deep expertise in content strategy and audience growth, the division remains committed to helping brands thrive in an increasingly competitive digital landscape. Year-on-year, its specialised in‑house team delivers tailor‑made strategies spanning audience development, channel management, short‑form optimisation, and franchise‑focused growth.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of media and entertainment powerhouse Banijay Entertainment. Its collective of first-class producers and talent is behind some of the biggest kids’ brands in the world.