Deals span youth fashion, board games, collectibles, and audiobooks, as the brand strengthens its footprint
Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a new wave of licensing deals for edutainment saga Once Upon a Time….
The franchise continues to expand its reach with a diverse slate of partners including Old Time Fever for a youth-oriented apparel line; Educa Borras extends its offering with a new multi-series board game and card games; while SD Toys will roll out figurines in Spain and France, offering fans collectible toys that bring the iconic characters to life. Lunii is extending its partnership with Once Upon a Time…, which is already one of the platform’s top-selling brands, with the release of a new audiobook for the Space series. And in Germany, Edel will produce audio storyteller volumes inspired by the Life series, in a deal secured by agent Active Merchandising.