Banijay Kids & Family Expands its Commercial Division

Posted: 13 Sep 2023

Roubina Tchoboian appointed Head of Global Licensing

Banijay Kids & Family, the global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces the appointment of Roubina Tchoboian as Head of Global Licensing.

Reporting into Banijay Kids & Family’s Chief Commercial Officer, Delphine Dumont, Tchoboian will be responsible for growing the international licensing portfolio for the division’s brands, which includes animated spy-fi franchise Totally Spies!, upcoming CGI series Shasha & Milo, and iconic preschool brand Topo Gigio.

Tchoboian joins the company from Cloudco Entertainment (formerly American Greetings) where she was Vice President of International Licensing, responsible for driving international partnerships for brands such as Care Bears and Holly Hobbie. Prior to that she held roles working across the sales teams at Zodiak Rights and BSkyB.

Delphine Dumont, Chief Commercial Officer, Banijay Kids & Family says: “With a strong track-record in delivering creative and successful global licensing programmes for one of the biggest properties in the world, Roubina is a fantastic addition to the company. As we continue to diversify our commercial activity for our broad IP portfolio, she will be instrumental in driving our growth in this area.”

Roubina Tchoboian added: “Banijay Kids & Family is home to a raft of premium, world class children’s content, from established hits like Totally Spies! to exciting new IP coming through. With high demand from young audiences to engage with their favourite shows beyond the screen, there is huge potential for our portfolio, as we look to grow and strengthen our ranges of licensed products and experiences.”

With a diverse catalogue of award-winning content, Banijay Kids & Family partners with leading broadcasters and platforms, producing a broad range of shows for kids and families. Notable credits include Zodiak Kids & Family France’s global franchise Totally Spies! which will be returning to screens with a rebooted series from 2024; the iconic Mr Bean: The Animated Series from Tiger Aspect Kids & Family; and the classic brand Topo Gigio which has been lovingly reimagined by Banijay’s Movimenti Production.