Banijay Kids & Family today confirms the appointment of Lizzy Gray as Brands and Marketing Director. In the new role, she will be responsible for devising, executing and overseeing the overall global brand and marketing strategy for the business’ standout portfolio of titles.
Gray joins from eOne where she served as Vice President, Global Brand Marketing, My Little Pony. Her previous roles include global brand management and marketing positions at Mattel, Inc, HIT Entertainment, BBC Studios and The Walt Disney Company, where she worked on global brands including Thomas & Friends, BBC Earth and Dancing with the Stars.
Reporting into Delphine Dumont, Banijay Kids & Family’s Chief Commercial Officer, Gray will work alongside the production, distribution and commercial teams to supercharge the global performance of the company’s brands.