Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a trio of major fashion‑driven licensing deals for iconic animation, Totally Spies!, adding to the growing wave of products and activations as the brand celebrates its 25th anniversary year. Representing a significant step in reactivating fashion‑led products for the brand, the deals signal a refreshed focus on style‑driven consumer offerings.
Award-winning jewellery and accessory brand BonBonWhims will debut a Totally Spies! jewellery line, available in the U.S. with worldwide online availability. Nail brand Deco Beauty will introduce Totally Spies!-inspired nail stickers available online, via Amazon, and in specialty stores. Rounding out the slate, New York-based clothing label Tyler McGillivary will launch a capsule collection plus merchandise items, also releasing in the U.S. with global online access.