Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Banijay Kids & Family

Banijay Kids & Family Drives Mr Bean’s Global Licensing Expansion

Posted: 3 Oct 2025

Malaysian cafe, agreements with Hybris, and new agent appointed in the Nordics

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies!, today announces a fresh wave of licensing deals for the iconic Mr Bean brand, expanding its presence across fashion, and experiential sectors. The company also confirms the appointment of LIT Licensing Agency as the brand’s agent in the Nordics.

As the brand marks its 35th anniversary, Mr Bean’s Asian licensing agent, IMG Licensing, has brokered a deal for a Mr Bean cafe in Malaysia, offering fans a unique themed experience inspired by the brand; and in apparel, Hybris will develop Mr Bean-branded collections in a deal secured by newly appointed LIT Licensing Agency.

“As Mr Bean marks its 35th anniversary, the brand’s evergreen appeal continues to drive demand across multiple categories. These latest deals underscore its global resonance and commercial strength, and with the expansion of our agent network, we continue to reinforce our regional strategy to unlock further growth.”
Roubina Tchoboian
Head of Global Licensing, Banijay Kids & Family

Most recently, Mr Bean surpassed 35million subscribers on its main YouTube channel, accumulating nearly a quarter of a billion subscribers across social media platforms. A fourth season of Mr Bean: The Animated Series premiered earlier this year in partnership with ITVX and Warner Bros. Discovery through deals agreed by Banijay Rights. It is produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family) and executive produced by Tom Beattie and Rowan Atkinson, who also provides the voice.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world, and its dedicated licensing division supercharges international commercial opportunities for its portfolio of brands. Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

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