Movimenti Production Bolsters Senior Leadership Team

Posted: 18 Sep 2023

The company has appointed Cristiana Buzzelli as COO, Alessandra Principini as Fundraiser, and Federico Rognoni as Chief Financial Officer

Movimenti Production (part of Banijay Kids & Family), Italy’s leading independent production and animation studio, today announces three key hires, with Cristiana Buzzelli as COO, Alessandra Principini as Fundraiser, and Federico Rognoni as CFO.

Movimenti’s CEOs and Creative Directors, Giorgio Scorza and Davide Rosio, continue the company’s growth plan by strengthening production management and development, fundraising and financial divisions.

Reporting directly to Giorgio Scorza, new COO, Buzzelli, will oversee the management of the company’s IPs, from the financing and co-production stage to market launch, playing an active role in defining corporate strategies, working in synergy with the Banijay Kids & Family team. Buzzelli joins Movimenti Production after a long tenure at Rainbow S.p.A. where she started as Sr. Licensing Manager – Publishing and Home Video, moving to the role of  VP Global Contents – OTT distribution, Gaming, Publishing, Music and finally as SVP Contents and Licensing.

Movimenti Production also announces Principini as Fundraiser. A film and TV professional since 2004, she was most recently responsible for fundraising activities at 3D Produzioni. Alessandra will further grow Movimenti Production’s connection with film commissions and institutions on opportunities related to funding and beyond.

New CFO, Rognoni, will manage the company’s economic and financial activities plus its subsidiaries, namely the 2D animation studio DogHead Animation and the 3D production company MoBo. Rognoni previously held senior financial roles as Viacom, Inc. And Discovery, Inc.

“We are constantly striving to be the leading player in Italian animation, both in our country and internationally. We are confident that the arrival of Cristiana, with her considerable experience, will be a fantastic support in the management of our productions,” says Giorgio Scorza. “We strongly wanted Cristiana, Alessandra, and Federico on board. With their knowledge and expertise, we are certain that each of them will play a fundamental role in Movimenti’s growth, both operationally and as inspirational leaders.”

Established in 2004 with bases in Milan, Florence, Rome and Bari, Movimenti Production has created and produced renowned animated TV series, feature films and short films, including Topo Gigio (Topo Gigio Srl, Rai) and the two Zerocalcare’s series for Netflix Tear Along the Dotted Line and This World Can’t Tear Me Down. Led by Giorgio Scorza and Davide Rosio, the company has established itself as a leading driver in the young adult animation space, and as a solid pre-school and kids animation partner, with high-quality standards, in both the Italian and international markets.