Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Mr Bean: The Animated Series, today announces a fresh slate of partnerships for Totally Spies!. With its 25thanniversary taking centre stage in 2026, Totally Spies!’s distinctive blend of empowerment, humour, action, friendship, and bold pop‑fashion is driving renewed appetite among licensors across categories.
Amongst the latest deals are a major national partnership with Buffalo Grill in France, running from 16 March to 26 April 2026 across more than 325 restaurants, featuring a full Totally Spies! takeover with limited‑edition collectible cups, surprise packs in kids’ menus, and a dedicated Totally Spies! menu available exclusively via Uber Eats. Also in France, premium food brand Idalia will launch bespoke Totally Spies! chocolate‑covered iced fruit featuring three recipes – one for each spy – with the coating tailored to their iconic colours. Meanwhile in the U.S., Los Angeles‑based Tsun Scoops will debut a vibrant, social‑media‑driven activation, complete with themed décor and limited‑edition ice cream flavours inspired by Sam, Clover, and Alex. Plus, in the U.S., Bubblegum Kids is teaming up with the Spies for a vibrant new confectionery line featuring Totally Spies!‑inspired flavours, rolling out across major retailers.