Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Zodiak Kids & Family France

Mumfie Secures a Herd of Sales

ITV, Warner Bros. Discovery, SVT and evision on-board for the pre-school animated series

Posted: 15 Jun 2022

Banijay Kids and Family announces a raft of sales for the all-new pre-school animated comedy series Mumfie (78×7’). A co-production between Zodiak Kids and Family France and Italian animation studio Animoka, alongside France Télévisions and Rai (Italy), the series has sold to ITV for ITVBe (UK), Warner Bros. Discovery (for its new preschool brand Cartoonito in Australia, New Zealand, Southeast Asia and South Korea), AMC Network International’s JimJam (CEE, MENA & Portugal), SVT (Sweden) and kids channel ejunior, from evision, part of e& life from e& (formerly known as Etisalat Group) (UAE).

Earlier this month, Mumfie was awarded Best Pre-School TV Series at the 2022 Cartoons on the Bay Pulcinella Awards. Directed by Daniel Dubuis, the adaptation is based on Britt Allcroft’s Magic Adventures of Mumfie. The series has recently launched in France and Italy, and it was previously announced that Mumfie has also secured a pre-sale from KiKA Germany.

"The world of Mumfie is loved and treasured by so many, and it has been joyous to bring the characters life once more to delight a whole new generation of children. This raft of international sales is testament to the strength of the brand and the fantastic job the teams at Animoka and Zodiak Kids and Family France have done in creating a captivating, warm and uplifting series."
Delphine Dumont
Chief Commercial Officer, Banijay Kids and Family

Mumfie features the optimistic young elephant Mumfie, alongside his best friends, Pinkey the flying pig and Jelly Bean the colour-changing jellyfish. Meeting an eclectic array of animal friends along the way, the trio embark on a series of adventures. In a world where nothing is quite as it seems, no challenge is too tough for the loveable Mumfie and his friends to overcome.

Zodiak Kids and Family Distribution own international distribution rights to the series.

Britt Allcroft’s Mumfie was a classically animated children’s musical series, first shown in the 1990’s. The series was lauded for its gentle storytelling and earned top ratings.

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