Cross-generational products unveiled for the hit spy-fi series
Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows including Mr Bean: The Animated Series, today announces a new raft of licensing deals for the iconic Totally Spies! franchise.
A popular brand, with a unique dual audience, Totally Spies! continues to captivate both nostalgic Millennials and Gen Z fans of the original series, as well as a new generation discovering the animated reboot. Reflecting this broad appeal, the latest licensing agreements include products tailored for younger viewers discovering the brand for the first time, alongside offerings designed to tap into the nostalgia of longtime fans, ensuring there’s something for everyone.
Hachette Heroes is set to launch an adult colouring book, tapping into the nostalgia of older fans with stylish, spy-themed artwork. Apparel partner Hybris will deliver fashion-forward collections that blend retro flair with modern streetwear, while Osan, a creative Saudi-based eyewear brand, introduces a range of fashion-forward Totally Spies! sunglasses in the Middle East, bringing the characters’ iconic style to life. Chaks is developing dress-up costumes for adults and children, letting them step into the shoes of their favourite spies. And, further boosting visibility and fan engagement, Totally Spies! also featured in this summer’s Gulli Tour – a high-profile marketing activation across France that brought the brand directly to families through live events and interactive experiences.