Banijay Kids & Family Confirms Once Upon a Time... Sales

Posted: 30 Jun 2025

Banijay Entertainment’s dedicated division for children’s entertainment to represent Procidis’ catalogue

Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces it is representing global distribution rights for the iconic edutaining saga Once Upon a Time…. The news follows the majority acquisition of Procidis last year, which also led to a raft of sales across the portfolio.

France Télévisions renews its deals for Once Upon a Time… Life, Once Upon a Time… Man, Once Upon a Time… The Discoverers, and Once Upon a Time… The Explorers; Once Upon a Time… Objects is picked up by China’s UYoung; and Mediawan Thematics has secured Once Upon a Time… Space for select French-speaking channels across Africa, Europe, Caribbean and South Pacific.

In addition, OneGate Media has taken the German, Austrian and Swiss DVD license and sub-distribution for all VOD rights for Once Upon a Time… Life, Once Upon a Time… Man, Once Upon a Time… Planet Earth, Once Upon a Time… Space, Once Upon a Time… The Americas, Once Upon a Time… The Discoverers, and Once Upon a Time… The Explorers. And France Vision Service takes Once Upon a Time… The Explorers for an inflight deal.

We are delighted to be representing the distribution for such an iconic brand, alongside digital rights and licensing. Once Upon a Time... is a unique blend of education and entertainment which makes it a trusted favourite among audiences of all ages. Its relevance and ability to connect with audiences continue to stand the test of time.
Delphine Dumont
Chief Commercial Officer, Banijay Kids & Family

Produced by Procidis, the Once Upon a Time… saga was originally created by Albert Barillé in 1978, and has broadcast continuously in France for nearly 50 years. Seven seasons, totalling 182 episodes have aired in over 100 countries.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment. Its dedicated commercial and sales division, Banijay Kids & Family Distribution, is responsible for the exploitation of linear and non-linear rights for the group’s high-quality animated and live-action kids’ brands. As part of these efforts, it drives ancillary activity across all platforms, and through brand licensing and digital exploitation.