Banijay Kids & Family Digital
The Banijay Kids & Family Digital team are leaders in digital strategy, content creation, and audience engagement across children’s, co-viewing, and adult IP. They manage the full digital ecosystem for Banijay Kids & Family – from content development and social media activation to platform management across YouTube, Amazon, Meta, TikTok, and X – while also negotiating and executing FAST and VOD distribution deals.
With an extensive portfolio of iconic, globally loved IP, Banijay Kids & Family generates over 2.25 billion minutes streamed and over 500 million views, reaching over 1.5 billion users across major digital platforms every month. This is complemented by a powerful social media presence, reaching more than 30 million users each year through high-impact content and fan engagement strategies.
This success spans both Banijay-owned IP and a roster of high-profile partnerships. The Digital team delivers best-in-class channel and content management for global entertainment brands such as Moomin, Horrid Henry, and Numberjacks, as well as content distribution via the expansive ZeeKay network of hub channels. These efforts are further enhanced by collaborations with top-tier digital partners worldwide.
The team continually optimise content performance and refine online strategies across platforms, utilising data analysis and insights to ensure maximum impact for every IP.
In addition to selling Google ad inventory, securing original digital commissions and marketing placements, and acquiring digital-first IP, the team also manages global content ID protection across YouTube, Meta, and Dailymotion, and produces all content in-house to guarantee creative control, brand consistency, and maximum commercial return.
Partnering with the Banijay Kids & Family Digital team has been transformative for the Moomin brand. Its expert guidance and data-driven strategies have delivered phenomenal growth across all key performance metrics – expanding our global reach, deepening audience engagement, and unlocking unprecedented monetisation opportunities. This collaboration has elevated Moomin’s digital presence to new heights, turning our beloved storytelling into a thriving digital ecosystem. We couldn’t be more thrilled with the results.Jonas Forth, Director of Retail & Franchising Moomin Characters
TheSoul's partnership with Banijay is an extremely productive relationship as their forward-thinking approach to YouTube partnerships, FAST channel growth, and co-productions aligns seamlessly with our digital and streaming vision. What truly sets this collaboration apart is the creative synergy between our teams that combines both parties' incredible shows and approach to storytelling to deliver innovative, engaging content for global audiences.Jonathan Shrank, VP Streaming & Content Partnerships TheSoul Publishing
Since starting working with us on our Numberjacks brand, the Banijay Digital team have been highly energetic, creative and hardworking. They understand the identity and strengths of the brand, they communicate with us well, and they have been a pleasure to work with.Chris Ellis, Creative Director Open Mind Productions
We have been delighted with the work which has been done and continues to be done on our various YouTube channels by Dan and his professional team; we greatly benefit from their hands-on care and experience, thank you to all!Mike Watts, CEO and Lucinda Whiteley, Creative Director & Head Writer Novel Entertainment
We've been working with the wonderful team at Banijay for years, and they’ve been instrumental in keeping Little Princess fresh and relevant across all digital platforms. They’re not only great at what they do, but also an absolute pleasure to work with.Nick Harvey, Executive Producer and Anat Dolev, Development Assistant Illuminated Films
We’re delighted with how brilliantly inventive Dan and his team are in finding new ways to keep our evergreen brands fresh and relevant in the ever-evolving digital kids sphere. Get Well Soon and Big & Small are in very good hands!Melanie Stokes, Joint Managing Director Kindle Entertainment
I am so grateful for the incredible support that comes from the Banijay Kids & Family team. Dan, Rianna and the team get behind all things Mister Maker - creating new, improved and engaging content for Digital whilst underpinning all our live endeavours with brilliant online support. Our social channels are going from strength to strength - all thanks to all the hard work of a brilliant, innovative and dedicated team.Phil Gallagher Mister Maker